NEW, NOTABLE, NOW

Bumble and bumble are products with editorial quality and unparalleled versatility. Since they didn’t exist, Bb. made their own. After several years and dozens of innovations, our top-of-the-line range is one of the industry’s most coveted.

ILLUMINATED COLOR COLLECTION

Live in Vibrant Color

Discover Bumble and bumble's post-color radiance-boosting cleansing routine and pigment-preserving treatments, enhanced by Pro ColorShield technology, ensuring your favorite new hue stays vibrant and beautiful.

SEAWEED COLLECTION

Bb. Seaweed Routine For All Hair Types.

Infused with Royal Sugar Kelp, Green Microalgae, and Pacific Sea Kelp, dive into nourished shine with the Bb.Seaweed Collection. Our nutrient-infused daily routine of whipped scalp scrub, gentle cleanser, and hydrating conditioner creates a healthy, balanced scalp and buoyant shine. Plus, a versatile air-dry cream nourishes hair and scalp, reduces frizz, and calms flyaways for effortless, seaweed styling. 93%+ naturally derived ingredients.* Vegan. 100% recycled packaging.

SUNDAY COLLECTION

FOR A TOTAL RESET

Reset scalp and strands from a week of styling, restyling, and hair looks lived to the fullest. Now you can cleanse (and pre-cleanse) with three clarifying treatments to wash away the heaviness of product build-up, pollution, or dead skin cells.

BOND-BUILDING COLLECTION

Our reparative collection builds new bonds to strengthen hair + helps repair damage from the cortex to the cuticle (aka from the inside out) and fortifies to protect against future damage.